Saturday, September 01, 2007

Online Users Spending More Time Reading Content

Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to the Online Publishers Association (OPA). The OPA today announced a four-year analysis of its Internet Activity Index (IAI), a monthly gauge of the time being spent with e-commerce, communications, content and search.
Web Users Now Spend Half Their Time Visiting Content, Far Outpacing Time Spent With Search, Communications And Commerce, Online Publishers Association press release, Aug. 13, 2007.

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